Recently thrust into the role of a social media guru at an established corporation, I’ve struggled to understand and apply a skill that doesn’t come naturally to me. Sure, there are basic rules and best practices (and believe me, even those, simple as they are, can be arduous to adhere to on a constant basis), but most of the action seems to happen in some kind of cognitive internet space where the correct synapse just happens to fire at a serendipitous moment in time, and suddenly, everyone in the world knows about The Honeybadger. We are forever trying to recreate this.
I love media, new media, digital media, whatever you want to call it. I can’t get enough of the tech blogs, startups, beta trials. My leisure interests and professional undertakings have been merged.
Some people write books on the topic. Some people make a seemingly innocent video. Others study the patterns of what makes things social and more importantly, what makes them shareable, noticeable, and worthwhile others’ time.
I’ll try to make sense out of the everyday tasks I’m responsible for, though not without tangent or error.